That's So Pinoy

A fresh look on air, tech bump onlineand locally produced original programming.

Redwood City, Calif. (April 11,2011) – MYXTV, the only true Asian-Americanchannel on television, changes the game today with the unveiling of a newlook, tech-forward multi-platform network and a line up of strong, locallyproduced and original content. “After four years of immersing ourselvesinto the Asian-American community and thereby learning preferences andstories, MYX TV evolves today with our market,” says Miguel Santos,head of MYX TV. “Our main goal is to bring Asian-Americans into mainstream, at last.”

The MYX TV brand is truly authentic tothe diverse pool of entertainment audience, providing a mixture of programming,events and both up-and-coming and established artists to fill an indiscriminatevoid in entertainment as we know it.

“We have watched MYX TV grow and seeingwhere it is today reminds us that we are all partners in the greater taskof bringing the best of Asian American media to consumers coast to coast,”says Shelly Kurtz, Executive Director, Affiliate Sales and Marketing,International Media Distribution, a division of NBCUniversal.

A television experience online

Expect more than just an interactive siteon www.myx.tv.The website is now a place to stay with videos, polls and news on what’strending on Asian-America.

“We wanted to build a site where contenton-air seamlessly transitioned online,” reveals Anthony Garcia,Head of Production for MYX TV. “But what we’re most excited about isour blogger community.”

MYX TV will unveil sixteen bloggers fromall over the country representing a wide array of interests, talents andpersonalities. The bloggers have an aggregated reach of almost half a millionAsian-Americans. True to its promise, MYX TV provides the voice for itsentertainment audience on any platform that it prefers.

Programming made for you, by you

“Entertainment should be a reflectionof who you are,” says Joy Bovatsek, Head of Programming for MYXTV. “We carefully selected content that fits our audience. We’re excitedto release a good mix of syndicated shows and local originals that willbe the catalyst to redefine entertainment today.”

MYX-Rated, the one-stop-shop forall things pop culture with a comedic twist, premiered last month as thefirst series shot entirely in high definition. Hosted by Olivia Speranzaand Joey Guila, the show has already featured artists like Naughty by Nature,the cast of blockbuster hit Sucker Punch and DJ Q-Bert.

Committed to breaking into mainstream,MYX TV takes YouTube indie artists and debuts their music videos and originaltunes on Press Play. Asian-American artists have dominated onlineand on YouTube, garnering unique subscriptions of up to 700,000 per artist.Now, THAT’S celebrity.

Music Bang refreshes, still providingall things Asian pop from the latest videos, artists and trends on Korean, Japanese, Vietnamese, Filipino and Chinese, hosted by singer/songwriterAmber Davis. Catch this one hour show, where Asian pop really lives.

Flashback and rewind into the originalVoltron. This classic cartoon features a team of young pilots, theVoltron Force, whose individual machines “volted in” to form a giantsuper robot that defended the galaxy from evil. MYX TV brings this backin classic form.

Staying true to being YOUR platform, MYXTV re-launches its countdown show as MYX TV Top 10, featuring guesthosts – already familiar faces and entertainers online. Find celebs likeTimothy DelaGhetto, Megan Lee and Joey Diamond, now on-air.

Asian-America has made its own celebritiesand built its own channel and it’s called MYX TV. Now you know.

ABOUT MYX TV®:

With its U.S. headquarters in Redwood City,California, MYX TV was developed by ABS-CBN International, a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcastingcompany, through ABS-CBN Corporation's wholly-owned subsidiary, ABS-CBNGlobal Hungary Kft. MYX TV is the premier music entertainment and lifestylechannel dedicated to the Asian American community, utilizing music, cultureand entertainment.  MYX TV can be seen on Channel 368 on Comcast’sDigital Preferred Tier in the San Francisco Bay Area and Central Californiaand Channel 673 in Chicago, Cox Digital Basic Cable Channel 479 in OrangeCounty and Channel 474 in Northern Virginia, MCV Cable Channel 16 in Guamand RCN Channel 464 in New York City, Chicago, Boston, Philadelphia andWashington, DC. It is available nationwide on DirecTV channel 2067. Formore information, visit http://myx.tv.